AAP, Bowker to Host Series on Smart Use of Consumer Information

New York, NY/AUTHORLINK NEWS/November 16, 2010—Bowker’s PubTrack and the Association of American Publishers (AAP) will co-host two upcoming educational events aimed at helping publishing professionals make the most of consumer information. Each event will provide an overview on the use of consumer data by publishing companies as a business tool, followed by a focused presentation on how editorial, marketing and sales professionals can use consumer data to acquire, market and sell their titles more effectively. Both events will take place live at the AAP New York office, 71 Fifth Avenue, New York City.

The first event, New Ways for Editors & Marketers to Understand The Changing Book Consumer will take place on Thursday, December 16, 2010 from 9:30AM – 12:00PM. This session is specifically designed for editorial and marketing professionals who want to gain a better understanding of the individuals who buy and read their books and the factors driving purchase selection. Registrants will learn why they should use essential demographic facts to better understand generational shifts in reading and buying habits, identify trends in book consumer behavior, and perform custom analysis of consumer data during the acquisition and editorial process. The presentation will discuss why some publishers are using consumer data to decide when to push for a bid or pre-empt, evaluate proposals for acquisition, make decisions about key franchises, and more deeply understand point of sale data.

The second event, New Ways for Marketing & Sales Professionals to Understand Shifting Book Sales Channels will take place on Thursday, February 3, 2011 from 9:30AM – 12:00PM. This session is designed for marketing and sales professionals who want to gain a better understanding of how to reach book consumers. Registrants will learn why they should use consumer data to more effectively allocate marketing resources and build more productive relationships with their retail accounts. The presentation will cover why some publishers are using consumer data to look at where consumers buy, the types of books they buy in specified retail channels, seasonal trends and frequency of shopping and spending, how consumers learn about new titles, and market penetration for particular titles.

The conference series is based on the recent white paper Bowker’s PubTrack ™ Consumer: Emerging Best Practices for Book Publishers which addresses the value of consumer data as a new business tool for publishers. Registration is $49 per event, and event seating is limited. To register, go to http://bookconsumers.eventbrite.com/. For more information, go to http://www.bookconsumer.com/.

For more information, contact Tina Jordan at (212) 255-0200 ext. 263 or tjordan@publishers.org.

About AAP

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s members include most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies.
About Bowker

Bowker is the world's leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers.

Bookstore Sales Decline in September

Authorlink News/November 15, 2010--Bookstore salles declined 7.7% to $1.51 billion, the worst month so far this year, according to the U.S. Census Bureau.

In August, sales fell 6.5%, resulting in a 2.6% decline to $12.31 billion for the first nine months of the year.

The bookstore drop  is in stark contast to general retail sales, whcih were up 7.6% in September and 6.3% for the first nine months of 2010.

Authorlink Columnist Stamos Places in Top Ten Stage Play Competition

Authorlink News/November 15, 2010--Dale Griffiths Stamos, one of Authorlink's own popular columnists, has placed among the top ten winners of the 79th Annual Writers Digest Competition-Stage Play Division.

Stamos's full-length plays, One White Crow and Dialectics of the Heart, ranked 10th in the winner's list, among thousands of entries and hundreds of finalists for each category.

Congrats to Dale!

Writers Diest announced the following winners on October 29, 2010:

Stage Play Script Winners

Winner:

Joanne de Simone

Bay Shore NY

2. Ron Radice

Andover MA

3. Sharilynn La May

Summerfield FL

4. Lynne Kaufman

San Francisco CA

5. Felix Racelis

Los Angeles CA

6. Dale Griffiths Stamos

Venice CA

7. Everett Newton

Dallas TX

8. Morris L. Jones

Norfolk VA

9. Ken Levens

Redding CA

10. Dale Griffiths Stamos

Venice CA

Read Dale Stamos's columns every month on Authorlink.com

Authorlink Contributors Score Big in Publising World

Congratuations to our own BONIE HEARN HILL, who periodically contributes educational lectures to Authorlink. She has three new books out this year.

Gemini Night, the third in Bonnie Hearn Hill's Star Crossed young adult series, has just been published by Running Press/Perseus Books (October 2010). Logan, the protagonist, wants to be the teen astrologer at CRUSH magazine where she interns. In order to do so, she has to figure out the astrology chart of a celebrity guest at the magazine's Halloween launch party. The mystery Gemini, she discovers, could be in big-time danger the night of the costume party. And so, Logan realizes, could she.