Book Industry Study Group Teams Up on Research

Book Industry Study Group Teams Up With Gilbane Group on Research Efforts

Organizations Will Provide Insights on How to Drive Business with Technology

New York, NY and Cambridge, MA/Authorlink News/March 16, 2010--The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals seeking to profit from the digital revolution.

“XML, search technology and e-readers are among the numerous innovations that have challenged the book industry while increasing business opportunities for the most agile,” said Bill Trippe, Vice President Content Strategies and Lead Analyst, Gilbane. “Industry executives need clear guidance on how to distinguish between hype and substance, and how to apply the right technological strategies to stay competitive.”

“BISG and Gilbane share a vital interest in the future of the book industry. By providing an objective, research-based perspective, we will be able to add enormous value for BISG’s members and the industry at large,” said Scott Lubeck, Executive Director, BISG.

The new partnership includes:

• Full-length research reports, starting with joint planning and development of Gilbane’s current study, “A Blueprint for Book Publishing Transformation.”
• An annual series of white papers on topics of interest to the book publishing industry.
• Events to share research results. For example, Gilbane will participate in a session of BISG’s Making Information Pay 2010 conference (http://www.bisg.org/mip/) on May 6, 2010, presenting key findings from the Blueprint study.

For additional information on the new partnership, please contact Scott Lubeck at scott@bisg.org