E-Reader Sales Will Surge at $150 Price Point

January 25, 2010
E-reader Sales Will Surge at the $150 Price Point

See full report on ZD Net

The e-reader market is set to surge—once the devices hit an optimal price of about $150, according to research from the Yankee Group, according to a report by by Larry Dignan on ZD Net.

In a survey by Yankee Group e-readers will generate $1.3 billion in revenue in 2010 and hit $2.5 billion by 2013.

The number of companies pitching e-readers has swelled. At CES 2010, there were a bevy of models introduced—all taking aim at Amazon’s Kindle. Yankee Group estimates that 6 million e-readers will be sold in 2010. By 2013, 19.2 million e-reader units will be sold a year.

Yankee Group defined the e-book reader as devices with the following characteristics:

* Processor speeds limited to 700 Mhz or less;
* ePaper displays;
* Storage capped at 4 GB.

Yankee Group’s forecast is based on the Amazon Kindle, Barnes & Noble Nook, Sony Reader, Interead’s COOL-ER, Plastic Logic’s Que, enTourage’s eDGe, Hearst’s Skiff and Foxit’s eSlick.