FREMONT, CA/ANN ARBOR, MICH/AUTHORLINK NEWS/January 7, 2010--Spring Design and Borders Group, Inc. today announced an agreement in principle to feature the upcoming Borders eBook store powered by Kobo on the new dual display Alex™ eReader later this year. The agreement follows a recent announcement that Borders will launch a new eBook store on Borders.com as well as Borders-branded mobile eBook applications, powered by Kobo. The new Borders-branded eBook store will offer more than two million titles.
“The combination of Borders’ leadership in the book industry and Spring Design’s innovation and experience in consumer electronics will create a world class service for eBook readers,” said Dr. Priscilla Lu, chief executive officer of Spring Design. “This partnership delivers one of the critical foundations of our business growth going forward,” Lu added.
“Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers—including our more than 35 million Borders Rewards loyalty program members—high quality content on the device of their choosing,” said Borders Group Chief Executive Officer Ron Marshall. “We look forward to bringing a world class eBook experience to Alex users.”
Borders Group, Inc., headquartered in Ann Arbor, Mich., is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com.
Spring Design Inc., founded in 2006, designs and delivers eReader products to the e-book market. Alex is the first eBook with full function browser capabilities on Android with dual screen, interactive multi-media eReader. It offers a hyper link publishing tool, “Link Notes” that links eBook text to related video, audio, notes or web addresses. Spring Design Inc. is located in Fremont, Calif. with engineering offices in Taiwan and China. Spring Design's innovative patented technologies incorporate the seamless interaction of dual display and multi-online access in a single device, benefiting and leveraging the technology and resources of the Web to enhance the reading experience. For more information please see www.springdesign.com.
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