Hi Everyone, in a surprise move, Random House is offering Charles Bock's debut novel, an instant bestseller, for FREE via download, beginning at midnight Feberuary 27. Read on for details.
ONLINE RETAILERS AND CUSTOMERS OFFERED
FREE DOWNLOAD OF CHARLES BOCK’S BEAUTIFUL CHILDREN
NEW YORK, NY/2/26/2008--Building on the momentum created by the publication of Charles Bock’s debut novel BEAUTIFUL CHILDREN—a novel Newsweek recently called “the book of the moment”--the Random House Publishing Group will offer the entire book as a free PDF download from 12:01 a.m. Wednesday, February 27 until midnight on Friday, February 29. The free download, which can be shared, emailed or printed, will be available on www.beautifulchildren.net/read.
In a unique collaboration, Random House has also invited both chain and independent online retailers to participate. Thus far, Amazon, Barnes & Noble.com, Powell’s and Northshire Books have agreed to make the file available to their customers.
An immediate New York Times bestseller now on bestseller lists across the country, BEAUTIFUL CHILDREN is a fearless, masterful panorama of Las Vegas, and the web of lonely children and adults hiding from their past and searching for salvation as they weave their way through the neon underworld. In her New York Times Book Review cover review, Liesl Schillinger summed it up: “One word: bravo.”
“I want people to read the book,” said Charles Bock, who spent more than ten years writing the novel. “If that means giving it away for free on-line, great.”
“The book really struck a chord with readers as bookstore sales have demonstrated,” commented Avideh Bashirrad, Deputy Director of Marketing for the Random House imprint, who oversaw the execution of this initiative. “We believe it has even more potential readers out there, and the best way to reach them is online, with this unrestricted access.”
Random House will be supporting the free download with national print advertising, targeted college newspaper and blog advertising, and a viral email campaign.
Listen to the Authorlink audio interview with Charles Bock